Gofal Ystwyth Care was founded on a strong family ethos of compassion and service. After moving to Wales from Kenya, our founder Nancy Njeri Cross began her journey in the care sector as a domiciliary care worker. Her commitment, problem-solving skills, and natural empathy earned her promotion to care coordinator, then deputy care manager—supported by the completion of her Level 5 Diploma in Leadership for Health and Social Care Services.

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Seeing areas of improvement in the care sector, and the need to implement policies and procedures that would safeguard both the employees and service users, Nancy was encouraged by her family and colleagues to create something better. With their backing, she established Gofal Ystwyth Care (GYC), a company built on respect, dignity, and genuinely person-centred care. Her daughter, Ann, joined the company while still at university, and together they grew the business from two private service users to a regulated care provider. Over a three-year period, GYC overcame numerous barriers to become a trusted name in West Wales. Today, the company delivers over 1500 hours of care per week, with a team of more than 35 trained staff.